The CTA has welcomed two new board members, expanding the organisation’s capabilities with coach tour operator and hotel management experience.
Louise Webster, European Tours Manager at Acklams Coaches, and Beverley Williams-Smith, Head of Sales and Partnerships UK & Inbound, Kew Green Hotels, have now joined CTA’s board of directors.
With over 20 years in the industry and a degree in Business Management, Louise Webster has held her role at Acklams Coaches for three years, following experience at Great Rail Journeys, National Holidays, and P&O.
Louise says, “I was delighted to be appointed to the board. I attend many events, I am passionate about our industry, and I am very happy to help spread the word about the advantages of CTA membership to fellow coach operators. It’s great that the CTA brings suppliers and operators together to make more informed choices. I hope to offer a fresh viewpoint and positive energy to the board.”
Also, with over 20 years in the industry, Beverley Williams-Smith has been at hotel management services provider Kew Green Hotels, which also has a UK portfolio of nearly 50 hotels since 2009.
Beverley says: “This role presents an exciting opportunity to enhance the collaboration between operators and hoteliers, and I look forward to the insights and experiences that this position will provide. Together with my fellow board members, I am committed to advancing the goals of the association and making a positive impact in coach tourism. My focus will be on sharing knowledge and insights, which I believe is crucial for mutual understanding and growth within our industry.”
CTA Chair Robert Shaw, Director of Harry Shaw Coaches, says: “On behalf of the organisation, I’m delighted that Louise and Beverley have joined the CTA board. As our members know, the aim of the CTA is to bring solutions to shared challenges and to help develop new products for coach tourism consumers. Reinforcing our board of directors with the addition of Louise and Beverley, who have a combined total of more than 40 years of tourism experience, will further enhance our ability to achieve our goals and address the challenges of the future.”
The full list of CTA board members can be found here: https://coachtourismassociation.co.uk/cta-board-members/
