© Steve Reed Tourism
Operators Discover Merseyside Magic.
One of the Northwest’s best group destinations came under scrutiny last week. The Wirral in Merseyside—on the other side of the river from the city of Liverpool—was the subject of a fact-finding mission for the UK travel trade.
Arranged by Steve Reed Tourism Ltd. and working closely with Visit Liverpool, Visit Wirral, and the Village Hotel and Spa in Bromborough, the two-day event took in attractions and venues around the Wirral. Featuring a showcase series of visits, it also highlighted the superb seaside resort of New Brighton. Some attendees made maximum use of their visit by calling into the Ness Botanic Garden and the Mersey Ferries for a river trip.
Hosted at the excellent Bromborough Village Hotel and Spa Hotel, the initiative welcomed several coach and tour operators and GTOS from around the country. At the hotel, Wirral attractions gathered together to meet the tour buyers in a face-to-face business workshop. There, they met representatives of Visit Wirral and the coastal community cluster of tourism businesses. New Brighton itself demonstrated that it has a great combination of traditional seaside attractions and amusements, including the excellent Floral Pavilion—right on the seafront overlooking the dramatic Perch Rock Fort.
New Brighton also has a number of emerging attractions for groups, including a street art trail, local crafts and eateries, and—one to watch out for—a compelling underground tunnel experience that will be looking to host guided group visits in the future. Watch this space.
The group also enjoyed a fascinating guided tour of Port Sunlight Village – for long a popular and truly unique group destination. The whole occasion was filmed by Eastwood Media of North Wales with a view to promoting further the attractions and tourism businesses of the Wirral to the UK travel trade.
”We were so glad to be asked to work in the Wirral and to be able to meet such an amazing group of people. The tourism businesses there really made a top effort for the tour planners and were able to show them some excellent attractions as well as some up and coming potential tour products,” says Steve Reed of Steve Reed Tourism Ltd.
